Projects

Hawk Valley’s ideal prospect is a middle-class homeowner who wants to improve the privacy, safety, and value of their property. They want a fence that will last and look good, and they are worried about a fence contractor damaging their property.

As a smaller fence company, Hawk Valley’s key advantage over competitors is customers’ direct access to the owner and top decision-maker of the company.

The builders of Hawk Valley’s previous website had tried to boost SEO by using keyword stuffing. This led to product descriptions that sounded awkward, hard to read, and generic. In contrast, the website’s new messaging uses warm, natural language that focuses on the prospect’s story and needs.

The new website is optimized for the same keywords as the old one, but clarity and emotional connection are the top priority.

Hawk Valley’s new website vividly paints the joy of making memories with friends and family in a safe, inviting space. The site connects to the prospect’s desire for an outdoor extension of the home, where they can relax and where children and pets can play safely.

A Hawk Valley fence is the strong, beautiful boundary that enfolds this family sanctuary. It blocks out unwanted intruders, protects the family, and helps avoid conflict with neighbors. And thanks to Hawk Valley’s commitment to respecting their property, they can be assured their grass and landscaping will be clean and undamaged when the job is done.

The ideal clients of Allegany Boys Camp are single moms, divorcees, or grandparents who have tried the standard programs for troubled boys and are nearly out of options. 

Allegany Boys Camp needed a website that would resonate with desperate, exhausted guardians of deeply troubled boys, address common fears and objections, build trust, and offer hope, without setting up unrealistic expectations.

They also wanted to reduce the time staff were spending fielding contacts from families who were not good fits for the program or had only casual curiosity.

Bonflare designed the website to speak directly to the concerns and fears of each of their main prospects, clearly explain key aspects of the program, and nudge visitors toward a quick, streamlined online survey that automatically adds their info to a database for screening and follow-up.

The new website honors the dedication of parents and grandparents, empathizes with their fear and exhaustion, and gently offers a helping hand. It invites them to explore the website to understand how the program works, and nudges them toward the free screening survey as a simple next step.

Their ideal clients want premium landscaping that signals taste and class, and they’re glad to pay top prices for outstanding specimens.

Bloomfield Nursery’s new website engages instantly with visitors’ love of beautiful plants and desire for prestige. 

It empathizes with their struggle to find landscapers capable of understanding their vision. 

And instead of inviting them to spend money or even visit right away, the main call to action makes an irresistible offer: a free custom landscape design for their own space, with no obligation to buy anything.

Bloomfield Nursery’s brand story focuses on the ambitious home landscaping dreams of their ideal clients, establishes trust, and comes alongside them with the tools they need to bring their vision to life.

Horizon Pursuit’s ideal prospect is an entrepreneur juggling work demands who comes out to his hunting land on a weekend looking to relax, unwind, and make the most of his limited time in the woods.

The founder of Horizon Pursuit fits the profile of his ideal prospect, and Bonflare worked closely with him to develop an approach that would instantly stand out from the competition and resonate with hunters. 

The final version of the website uses a playful, tongue-in-cheek reverse-psychology approach to build interest, keep visitors reading, and put the HP hunting blind in a premium category of its own.

The Horizon Pursuit website unfolds a humorous tale of a dysfunctional hunting blind industry, comfortably rigged in favor of deer against embattled hunters. It warns of Horizon Pursuit’s threat to the balance of nature, and urges hunters to boycott the company for the sake of the deer who will no longer escape if hunters are allowed to use this deadly technology. 

This brand story invites the visitor into a shared joke and deepens their urge to experience this deer-decimating tech for themselves.

Ideal customers of Meadow Creek equipment are already enthusiastic about barbecue and are ready to upgrade to higher-end equipment to expand their hobby or business. 

Meadow Creek’s website celebrates the culture of barbecue and the people who make it what it is. It positions Meadow Creek equipment as the best tool to realize their desire to improve their communities, grow their businesses, and connect with friends and family around good food.

Instead of focusing on the achievements of the company, Meadow Creek’s brand messaging centers the success stories of Meadow Creek users as they impress their guests, forge memories with their families, and attract new clients to their catering businesses. 

As Meadow Creek constantly highlights the barbecue community’s values of generosity, authenticity, hard work, and community, prospects come to associate those values with the brand itself.